Nudie Jeans is a Swedish brand of jeans, which recommends that newly purchased pants shouldn't be washed for at least half a year. In its stores around the world you can bring jeans for free repair. Organic and Fairtrade cotton from which jeans are made comes from India from Chetna Organic. Chetna Organic is working with small and marginal farmers to improve their livelihood possibilities thought sustainable cotton farming. The brand is Fair Weat Foundation member and ensures that employees in India receive decent wages, while the production process itself takes place in Europe.