Image is a brand of office papers, owned by Antalis, one of the largest paper distributors in the world. The line comprises the following paper varieties: Impact, Impact Plus, Recycled, Recycled Bright White, Recycled High White, Business and Volume. Except for Image Volume paper, all the Image brand products are certified with the FSC Recycled or FSC Mixed, meaning that at least 70% of raw materials used for production is FSC-certified, while the uncertified rest is the so-called Controlled Wood. Image paper is made of cellulose that is bleached without the use of the most environmentally harmful gaseous chlorine (ECF paper). Especially noteworthy is the Recycled Bright White paper which is not only FSC-certified but has the Blue Angel label, too, certifying that no chlorine compounds have been used for bleaching. Antalis is involved in activities towards decreasing its carbon footprint. In 2010 the company succeeded in reducing its carbon dioxide emissions by 13.6%. The same year it was awarded the Carbon Trust Standard certificate.