Eco Freude is a German brand of cleaning products owned by Rossmann. The offer includes bathroom cleaner, window cleaner, toilet cleaner or all-purpose cleaner, as well as reusable cotton or microfiber cloths from recycling and not containing disposable materials. The products of this brand contain 100% natural ingredients, they are free of microplastics, hazardous substances and dyes. They are Ecocert certified, EU Ecolabel and Vegan certified. The packaging is made of recycled materials. Eco Freude is a climate-neutral brand, which is confirmed by the Climate Partner label. Rossmann is involved in many aid activities. In Poland, he initiated the "We help as we can" campaign and supports the operation of the Blue Line.