People Tree is one of the leading British brands in the area of sustainable fashion. The offer is targeted mainly at women who appreciate classical chic with a laid-back hint of hippy. More importantly, though, People Tree clothes are mostly made of certified materials (mainly cotton), with the Soil Association certificate. People Tree values handiwork, so most of the clothes have been sewn or knitted by hand, complying with the Fair Trade standards. The production process uses substances with the mildest possible impact on the environment, and waste is recycled. People Tree clothes are made by artisans from India, Bangladesh, Kenya, Nepal and Peru. People Tree is a member of the World Fair Trade Organization and has received numerous awards for promoting sustainable fashion.