The Kit & Kin brand was created in 2017 by Emma Bunton (member of the Spice Girls band, TV and radio presenter and UNICEF ambassador). Kit & Kin is a natural and biodegradable diaper, baby hygiene products (such as bath lotions, hair shampoos and body lotions) and baby clothes. They have been clinically tested by dermatologists and are hypoarelgic. They do not contain chlorine, latex, perfumes and parabens. They are made of soft materials, including organic cotton and plant ingredients of natural origin certified by the Soil Association. The diaper filling contains gel made of FSC-certified wood pulp from sustainably managed forests. The packaging is made of environmentally friendly materials and is recyclable. The products are carbon neutral. Kit & Kin supports the conservation of rainforests and strengthens women and children in Guatemala.