Alouette is a brand of hygiene products and paper kitchen accessories owned by Rossmann. Alouette's offer includes toilet paper, kitchen towels, tissues and paper napkins, disposable cups and plates. The paper of this brand is PEFC certified. In addition, some products (recycled) have been awarded the demanding Blue Angel certificate. It guarantees that they were made of high-quality recycled paper, and no chlorine harmful to human health and the environment was used in the production process. What's more, toilet papers and tissues made from virgin wood have also been chlorine-free. Rossmann implements various solutions to reduce the carbon footprint, such as improved logistics, the use of biofuels, the use of geothermal energy. Rossmann is involved in many aid activities. In Poland, he initiated the "We help as we can" campaign and supports the operation of the Blue Line.