For many years now, you’ve been asking us the same question: “How to be a responsible buyer?” The “Good Shopping” guide is trying to give you an answer. What you will find here are brands that make their products respecting human rights as well as those which have significantly reduced their negative impact on the environment. Above all, the companies presented here not only declare they are “eco-friendly” or “sustainable” but they put these values into action. We have tested them in terms of eight criteria of sustainability. The companies had to answer the following questions: Do they use raw materials that have been produced in an eco-friendly way and/or recycled materials? Do they manufacture products using eco-friendly processing methods, and their trade relations comply with the Fair Trade principles? Do they ensure good working conditions for employees? Do they support the development of social economy? Are they transparent and ensure traceability – a possibility for consumers to trace the entire supply chain? Do they support local economy?

 

Based on the degree of the company’s involvement in the given area, we have marked the results with colours: GREEN means a very good result; YELLOW means satisfactory, average result; and RED stands for unsatisfactory result, a fail. In order for the brand to be included in the guide, it has to comply with at least one of the above criteria to an at least satisfactory extent (marked with yellow).